Schmutzie: I don't like this commercial.
Palinode: This is a commercial?
Schmutzie: They tell you that this product has an ingredient that stops heartburn, but they don't tell you what the ingredient is.
Palinode: Don't need to know. As a viewer, I'm too busy and important for details.
Schmutzie: Maybe they figure we're too dumb to trouble ourselves over the name of the ingredient.
Palinode: It doesn't matter if I know what the ingredient is. I just need to know that the ingredient will stop heartburn.
Schmutzie: But what if the ingredient is dog poop? Dog poop to stop the heartburn?
Palinode: Dog poop doesn't work that way.
Schmutzie: Oh, you know how dog poop works.
Palinode: I know enough to know that it doesn't stop heartburn.